Planeat, a start-up founded in late 2020 to revolutionise shopping and combat food waste through portioned, washed and measured kits for cooking high-quality dishes at affordable prices, has announced that it has completed a new capital increase totalling €2.7 million.
The resources, contributed to the company’s capital by existing shareholders StarTip, Mercurio Holding, HB4, the founders and Sefea Impact, an asset management company specialising in impact investing, Sefea Impact, will be used by the company founded by Nicola Lamberti, former founder of Trovaprezzi (later sold to Mutuionline), to accelerate the company’s three lines of development: offering ready meals to company employees and food kits for preparing meals at home, as well as significantly developing the technology platform.
The programme for the coming months includes the setting up and sale of the model and platform throughout the country, as well as the adaptation of the software to different areas of application: in the pipeline is a widespread canteen system that allows restaurants and employees of neighbouring companies to connect, again with a view to planning and controlling food waste.
Having grown at a rate of +50% over the last year compared to the previous year, Planeat closed 2024 with a turnover of approximately €4.2 million and expects to reach a turnover of approximately €7 million by the end of this year. Globally, one of the markets in which Planeat operates, that of meal kits, has reached a size of approximately $18 billion with a projected CAGR of 12.4% from 2025 to 2034, the company said in a statement. On the food waste front, the Waste Watcher Observatory reported in September last year that each person in Italy wastes around 700 grams of food per week, which is worse than last year’s figure of almost 500 grams per capita. Since it started, Planeat has saved about 82 tonnes of food from the bin, avoided the production of about 210 tonnes of CO2 and saved about 50 million litres of water.
Lamberti (pictured) says in the note: “When we started Planeat, the goal was to avoid food waste. We started from a new premise: offering a quality meal in the right size and working to prevent excess food purchases. 62% of food waste occurs within the home and is irrecoverable. . Our DNA is rooted in technology and information technology: it is this platform that has enabled us to engineer the process that guarantees the food waste savings achieved so far. The challenge now is to scale the planning model beyond the areas we physically serve and replicate it in all possible areas, from aeroplanes to trains, from hospitals to ports to campsites, helping to create a culture of meal planning, which is one of the key elements in saving food. With a local school canteen and a trade fair, the experiment is already underway.
Mauro Zan of Sefea Impact, who will join Planeat’s board of directors, adds: “Reducing household food waste is not only a sustainable choice, but a concrete gesture for the planet and the community. With Planeat, we want to guide people towards a new way of shopping: planned, conscious and waste-free, with measurable environmental and social benefits. But also towards a new way of doing business: Planeat adopts an innovative and participatory organisational model based on holocracy, which values the contribution of each person and reflects a new way of doing business that is more equitable and impact-oriented. We chose to invest in Planeat because it fully represents the vision of the Sì Fund: reducing social inequalities, promoting decent work and contributing to the transition towards responsible consumption and production models.
Over the last year, companies such as Bending Spoons, Fondazione Milano Cortina and Vivienne Westwood have joined Planeat’s corporate customer base. In April, the company launched MenSana, a school canteen project in the province of Pavia, which also introduced younger consumers to the idea of planning as a tool to combat food waste. The same applies to the historic Milanese event dedicated to sustainability, ‘Fa’ la Cosa Giusta’ (Do the Right Thing), which was held in March 2025.
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